Founder & CEO
Fresh On Table DWC LLC
Atul is a serial entrepreneur who spent first part of his professional journey in Investment Banking. He started his career with one of India’s largest private I Bank as a Bond and Equity Trader, eventually moving and later heading their Project Finance practice. He subsequently set up a boutique Corporate Finance I Bank with the backing of International Investors. As a MD of this venture, he has to his credit some of the path breaking International M & A deals in the core sector, representing some of the top names in the Telecom vertical. He turned a Tech entrepreneur in early 2000 by acquiring a small IT product company in Bangalore, the Silicon capital of India. In a short span of a decade, he scaled the business to over 700 engineers, with a leading footprint across the emerging markets. In 2009, it attracted IFC, the private sector arm of the World Bank, to acquire a minority interest. Post exiting from this business in 2012, he has been an active investor in select startups, where he could also add value. His journey with FreshOnTable started in 2018, initially in France followed by a ‘POC’ in the State of Maryland, USA. In 2019, attracted and encouraged by UAE’s food security and sustainability missions, he started focusing in this region. FreshOnTable is now a sustainability ‘partner of choice’ for over 250 plus fine dinning and large Hotel Chains. It partners with over 80 small and medium farms across emirates besides being the HORECA partner with SILAL (Govt. of Abu Dhabi’s Agriculture arm). Atul was awarded the • “Best Sustainable Agri-Food CEO 2020 in the UAE” • No 1 F&B Game changer in the Region by Caterer Magazine for 2021 • Sustainable UAE Eating Award by Gulfood, 2021 Atul is a Chartered Accountant and Lawyer by training.