Gemma Greenwood has more than 20 years’ experience as a journalist, editor and corporate and crisis communications consultant in the UK, Middle East and Asia. She is also an accomplished moderator, having organised and presented the Arabian Travel Market (ATM) conference programme since 2010, both live and online. Over the past 11 years, Gemma has moderated several high-profile sessions featuring major industry leaders at ATM and WTM London and launched ATM’s successful summits on hospitality, halal tourism and Saudi Arabia. She has also moderated conferences for hospitality industry giants such as InterContinental Hotels Group (IHG). As an editor, she has personally overseen the launch of and managed several landmark business titles including Hotelier Middle East, Hotel News Middle East, Arabian Travel News, the highly regarded Arabian Travel Market (ATM) Yearbook series and more recently, the first World Travel Market (WTM) London annual to celebrate the event’s 40th anniversary in 2019, with a second edition to follow in 2022. Gemma is also currently editor of Motivate Publishing title, Business Traveller Middle East and not only writes and edits the publication but plays a key role in executing the highly regarded BTME awards programme, as well as presenting webinar content for key clients. As Director of Content Incorporated, she supports major hotel, tourism, hospitality and real estate companies with a wide range of corporate communications and editorial services, from content and PR to media and crisis communications training. Her clients include Dubai Tourism, the Abu Dhabi government, Ras Al Khaimah Tourism Development Authority (RAKTDA), IHG, Accor, Rotana, The First Group, Atlantis The Palm, as well as travel and hospitality industry start-ups.