2024 Programme
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FHS Saudi Arabia 2022
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29 April - 01 May 2024
Mandarin Oriental Al Faisaliah, Riyadh
Profile
Rebecca Viani
Partner | Head of International Development & Franchising Advisory
WhiteSpace Partners
Rebecca currently leads the international expansion and franchising practice at Europe-based advisory firm, WhiteSpace Partners, working with and advising some of the world’s most well-known restaurant brands on market entry, international expansion and franchising strategies. With over 15 years in the industry, she has worked with and advised a diverse range of groups, from emerging franchise brands to Fortune 500 companies. Her specialization in Europe and the Middle East comes from close to 10 years living and working in the regions in a variety of capacities, consistently focused on foodservice and franchising.
A Certified Franchise Executive (CFE), Rebecca regularly contributes to the industry as a guest author and speaker and is passionate about mentoring young professionals.