Haitham Mattar, Managing Director IMEA, IHG Hotels & Resorts and Special Advisor, UNWTO returns to the FHS podcast to discuss sustainability, responsible tourism, and IHG's Journey to Tomorrow with Jana Bader, General Manager KSA, The Bench.

Haitham talks about the shift in customer demands as they become increasingly aware of the environment and discusses some practices IHG is following to reduce the global carbon emissions from the hospitality industry that are standing at 1% every year.